Swedishness Blog - All about Scandinavian Food

Prinsesstårtan! The Princess Cake! One of the most classic and popular Swedish cakes and a favourite for all celebrations.  This...

As many of you know we offered Kalix löjrom (whitefish roe from Kalix) up until quite recently. The reason why...

Shrove Tuesday, Fat Tuesday, Fettisdagen or quite simply Semmeldagen in Swedish is approaching fast! This year it falls on February...

Who remembers the slogan "Cheez Doodles - The cheezier snack with the crispy sound!". That's the cheez doodle slogan that...

Oatly sat in relative obscurity in Sweden for its first 20 years. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America.