The Christmas ham is definitely the star on most Swedish Christmas tables. Julskinkan is what distinguishes the smorgasbord from other holidays. At Christmas, Midsummer and Easter herring, salmon, meatballs, sausages and potatoes are served. At Easter the eggs are in focus, at Midsummer strawberry cake plays a big role but at Christmas it is the Christmas ham that gets to be the center of attention. But how did the Christmas ham come to be the star it is today?

Our beloved pepparkaka (gingerbread) is a very old and popular tradition around Christmas time. Although the gingerbread is eaten all year round, it is strongly associated with Christmas and has its own day on December 9th.The gingerbread is a thin, crispy cake that gets its unique taste from spices such as ginger, cloves and cinnamon and is one of our oldest known pastries.

Beer and nubbe are given products for the Swedish Christmas table and come in all sorts, brands, shapes and sizes, but when it comes to what soda to drink, the Swedes are extremely adamant. It must (pun intended) be Julmust! No other soft drink can compete. Every Christmas, Swedes drink almost 40 million liters of this dark, tasty soft drink.

“Kanelbullens dag”, The cinnamon bun's very own day falls on October 4th every year. It is an annual theme day established by the Swedish Home Baking Council in 1999 in connection with their 40th anniversary. The purpose of the day was from the beginning to get people to bake more home-baked, as well as increase sales of flour, yeast and margarine but today it has grown to become an important day in the Swedish calendar and the most famous of all the food based theme days we have here in Sweden.

Once upon a time there was a Norwegian colonial merchant's son named Johan Throne Holst. At the end of the 19th century, he bought the then worn-out chocolate factory for SEK 9,000 and turned it into a modern workplace, which soon became the country's leading chocolate manufacturer, and the chocolate brand Freia was born. In the 1920's Freia owned 50% of the Norwegian market.

"Ring Ring" was ABBA's debut album released in 1973 which included a long list of massive hits, but the phenomenal song that introduced them to the world was the song "Waterloo", which they performed on April 6, 1974 at Eurovision Song Contest in Brighton. The song won them the contest and it was the very first time for a Scandinavian country to win the contest as well.

NOCCO is a tasty functional drink developed by the Swedish health and exercise-oriented company No Carbs Company. Their first product was launched in December 2014 and today they are found in over 40 countries worldwide. NOCCO is Sweden's best-selling BCAA drink and is available in several different functions and flavors.
What is BCAA you ask? 

Today, on August 9th we celebrate Rulltårtans Dag and we of course want to share a delicious recipe with you. The word for rulltårta in English is funnily enough- Swiss Cake, but in spite of the name, the origins of this delicious cake are unclear. One things is clear though, it is very popular in Scandinavia. Rulltårta is a classic cake which can be served for all and any occasion. It is simple to make and it comes out beautiful.

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Oatly sat in relative obscurity in Sweden for its first 20 years. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America.

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