When it comes to Midsummer in Sweden, food isn’t just fuel - it’s a big part of the celebration and a reflection of tradition, seasonality, and togetherness. The table is usually set with a colorful spread of classic dishes that have been enjoyed for generations. You’ll almost always find sill, or pickled herring, front and center - served in a variety of flavors like dill, mustard, onion, or even creamy curry. It’s paired with freshly boiled new potatoes glistening with butter and sprinkled generously with chives or dill — a simple but incredibly satisfying combination. Around the table, there are bowls of sour cream, slices of crispbread topped with aged cheese, boiled eggs with dollops of caviar, and sometimes västerbottenpaj - a rich, savory pie made with a famous cheese from northern Sweden. The meal is usually rounded out with fresh vegetables like radishes and cucumbers, often dressed lightly or served plain to highlight the season’s freshness. It's not a fussy or extravagant meal, but it’s deeply rooted in tradition and always shared with others - whether it’s laid out picnic-style under the sky or served on a long outdoor table surrounded by laughter. If you want to bring this feeling into your own home, we’ve curated pieces like traditional serving dishes, table linens, and pantry staples that help recreate that same warm, welcoming vibe.

No Swedish Midsummer would be complete without a raised glass - or a few! But here, the act of drinking isn’t about getting tipsy; it’s more about the ritual and the joy of doing something together. The drink of choice is usually snaps - a strong, clear schnapps flavored with herbs like caraway, dill, or elderflower. But what makes it special is the tradition of singing a snapsvisa - a short, cheerful drinking song - before every sip. Everyone joins in, and it’s often followed by a hearty “Skål!” (Cheers!). These moments bring people closer, and the songs, often humorous and playful, add an unmistakable charm to the meal. Of course, not everyone drinks alcohol, and that’s totally fine. Midsummer is also known for its fresh and floral non-alcoholic drinks - like elderflower cordial, rhubarb lemonade, or sparkling water with a few slices of cucumber or lemon balm. These drinks are just as refreshing and celebratory. Whether you’re toasting with schnapps or sipping something lighter, having a beautifully set drinks table adds to the festive feel. We’ve selected elegant glassware, carafes, and accessories to help you serve in style - because a good drink, after all, is as much about the experience as the taste.

If there’s one dessert that completely sums up Swedish Midsummer, it’s jordgubbstårta the iconic strawberry cream cake. It’s simple, but it always steals the show. Layers of soft sponge cake, fresh whipped cream, and perfectly ripe strawberries come together in a way that feels like summer on a plate. You’ll often see it topped with edible flowers, mint leaves, or a sprinkle of powdered sugar a rustic yet elegant nod to the season’s beauty. But there’s more to Midsummer sweets than just cake. Many families serve rabarberpaj (rhubarb pie), often with vanilla custard or ice cream, as rhubarb is at its best this time of year. Others bring out traditional treats like cinnamon buns (kanelbullar), almond cookies, or berry tarts. The idea is to keep it fresh, light, and deeply tied to what’s growing around you. If you love to bake, it’s the perfect occasion to try something Nordic and if not, even a bowl of strawberries and cream can do the trick. In our collection, you’ll find everything from cake stands to vintage-style baking tools, so you can add a touch of Scandinavian charm to your summer table whether you’re going full homemade or just arranging something beautiful and simple.

Midsummer is a celebration of nature in its fullest bloom so it only makes sense that the decor mirrors that connection. Whether you're celebrating in a backyard, at a summer cottage, or even inside an apartment, the goal is to create a space that feels wild, bright, and joyful. Think vases filled with handpicked wildflowers, blue and yellow ribbons fluttering in the breeze, and tables dressed in linen cloths printed with traditional Scandinavian patterns. A handmade midsommarstång (maypole), even in miniature form, can be a fun and symbolic centerpiece. Hanging garlands, paper fans, and wooden ornaments all add to the festive feel and of course, no Midsummer party would be complete without candles and fairy lights to create that magical evening glow as the sun slowly sets (if it sets at all!). Many people also hang floral wreaths on doors or wear them on their heads, often making them by hand with friends or children. We’ve put together a collection of Swedish-inspired home decor, flower crown kits, and festive accessories to help you build your own version of a Midsummer dream, wherever you are. With just a few thoughtful details, you can turn any space into a little celebration of light, life, and tradition.