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Candy, or "godis" in Swedish, holds a significant place in Swedish culture, reflecting the nation's unique approach to confectionery, traditions, and values. Swedish candy comes in a massive amount of shapes, flavours and textures, making it a beloved treat for people of all ages. It plays a significant role in Swedish culture, not only as a cherished indulgence but also as a reflection of the country's unique approach to sweets. Perhaps the most iconic tradition associated with candy in Sweden is "Lördagsgodis" (Saturday candy). This weekly ritual, which dates back several decades, involves visiting a candy store or supermarket to choose a personal selection of sweets every Saturday. Families, children, and individuals alike eagerly anticipate this special outing, creating a sense of togetherness and indulgence. The Swedish emphasis on balance and moderation is evident through this tradition, as it allows people to enjoy candy in a controlled and deliberate manner.

Candy plays a crucial role in various cultural celebrations in Sweden, such as birthdays, holidays, and special occasions. For instance, candy is often an integral part of birthday parties, where a candy bag is often given to kids or a bowl filled with candy is shared with guests, reflecting the warm and inclusive nature of Swedish hospitality.

Moreover, fika, the beloved Swedish coffee break, often includes a sweet treat like a pastry or a piece of candy. It is an essential cultural ritual, promoting relaxation and social interaction. Candy, as a quick and enjoyable snack, complements the concept of fika and enhances the pleasure of this tradition.

Sweden has a rich history of candy production and is home to several iconic candies. One notable example is "Swedish Fish," a gummy candy shaped like fish that has gained international recognition. Other popular Swedish candies include "Djungelvrål" (salty licorice) and "Bilar"  (marshmallow cars). 

While not a traditional Swedish holiday, Halloween has become increasingly popular in Sweden in recent years and children enthusiastically participate in trick-or-treating, further integrating candy into Swedish culture.

Candy in Swedish culture is more than just a sugary indulgence. It reflects the nation's emphasis on togetherness, balance, and the celebration of life's little pleasures. From weekly Saturday candy, to birthdays to special occasions such as Halloween, candy is a sweet and integral part of Swedish culture and daily life.

Don't forget your candy for Halloween on October 31

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Malaco Zoo - Fruit jelly 80g-Swedishness
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Cloetta Kexchoklad - Chocolate Wafer 100 g-Swedishness
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Fazer Skolekridt - Liquorice 140 g-Swedishness
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Malaco Fizzypop - 80g-Swedishness