PROTEINESS - Protein the Key to Vitality, Strength, and Longevity


Why Protein Matters: Fueling Your Body for Strength, Health, and Longevity

Protein is more than just a macronutrient—it’s the cornerstone of your body’s ability to thrive. Every cell, tissue, and organ relies on protein to function properly. From your muscles and bones to your brain and immune system, protein fuels the processes that keep you strong, sharp, and resilient at every stage of life.

Yet, protein often doesn’t get the spotlight it deserves. It’s easy to assume that protein is mainly for bodybuilders or athletes looking to bulk up. But here’s the reality: protein is vital for everyone, no matter your age or activity level. Whether you’re recovering from a workout, maintaining energy throughout the day, or simply trying to age gracefully, protein is the fuel your body needs to function optimally.

As you read on, you’ll discover how protein goes beyond muscle growth. It helps preserve your strength, maintain your metabolism, keep your skin and bones healthy, and even protect your cognitive health as you age. In fact, prioritizing protein today is one of the smartest things you can do for your long-term health and vitality.

Short Summery of this article if you have more interest than time:

Protein isn’t just for building muscles—it’s essential for maintaining overall health, supporting metabolism, immune function, and cognitive well-being. Surprisingly, research shows that 30-50% of older adults don’t consume enough protein to maintain muscle mass, which contributes to increased frailty and a higher risk of falls. Even for younger adults, hitting daily protein targets can be challenging, with studies indicating that nearly 1 in 3 people fail to meet the recommended daily intake for optimal health. Despite the prevalence of protein-rich foods, it’s harder than expected to consistently consume enough—especially as protein needs increase with age and activity level. Protein supplements offer a convenient and effective way to bridge this gap. For example, consuming 20-30 grams of protein post-workout can optimize muscle recovery, while supplements can help individuals reach the recommended 1.2-1.5 grams per kilogram of body weight needed to prevent muscle loss and support overall vitality. By integrating protein supplements into your routine, you ensure that you’re meeting your body’s needs even when your diet falls short.



Debunking Myths: Protein Isn’t Just for Muscle BodyBuilders

One of the biggest misconceptions about protein is that it’s only necessary for people who lift weights or are trying to build muscle. Yes, protein is essential for muscle repair and growth, but that’s just the tip of the iceberg. Protein’s benefits extend to everyone, from young adults to seniors, and even those who don’t hit the gym regularly.

As we go through life, our bodies naturally lose muscle mass—a process called sarcopenia, which accelerates with age. Even if you’re not looking to pack on muscle, getting enough protein is key to holding onto the muscle you have, maintaining bone density, and keeping your metabolism revved up. This not only helps with everyday strength and endurance but also prevents the frailty that often comes with aging.

Protein also plays a critical role in your overall health beyond just your physique. It aids in everything from producing hormones and enzymes to supporting immune health and healing wounds. Simply put, your body needs protein to keep running smoothly, and the older you get, the more important it becomes.

So, whether your goal is to feel more energetic, maintain a healthy weight, or simply support your body’s ongoing repair and regeneration, protein is the key. And the best part? It’s easy to incorporate into your daily routine. Throughout this article, we’ll show you exactly why protein matters, how much you really need, and how to make it a regular part of your diet—no matter your lifestyle.



The Role of Protein in Your Body

Protein Powers Muscle Maintenance, Bone Health, and Energy

Protein is the building block of life, quite literally. It’s responsible for creating and repairing tissues, maintaining muscle mass, and supporting bone health. When you consume protein, your body breaks it down into amino acids, which are used to build new proteins that form everything from your muscles to your bones and skin.

Muscle Maintenance: Every time you move—whether you’re walking, lifting, or even standing—your muscles are at work. But they don’t maintain themselves. Protein helps repair the microscopic tears that occur in your muscles during daily activity and exercise. Without enough protein, your muscles weaken over time, leading to fatigue and loss of strength. This is why adequate protein intake is crucial for preserving muscle mass, especially as you age, when muscle loss naturally accelerates.

Bone Health: While calcium often takes the spotlight for bone health, protein is just as important. Your bones are made up of collagen, a type of protein, which provides the structure and flexibility that keep your bones strong and resilient. Adequate protein intake is linked to better bone density, which helps prevent conditions like osteoporosis and fractures, particularly in older adults.

Energy Production: Protein plays an indirect but vital role in keeping your energy levels stable. Although your body primarily uses carbohydrates and fats for immediate energy, protein helps regulate your metabolism and keeps your energy reserves intact by maintaining muscle mass. Muscles are metabolically active, meaning they burn calories even when you’re at rest. This helps your body stay energized throughout the day, especially when paired with regular physical activity.

Supporting Your Immune System, Metabolism, and Cognitive Function

Protein isn’t just for your muscles and bones—it’s essential for a well-functioning immune system, a healthy metabolism, and even brainpower.

Immune System Support: Your immune system relies heavily on protein to produce the antibodies and immune cells that protect your body from infections and illnesses. Without enough protein, your body’s ability to fight off viruses and bacteria is compromised, making you more susceptible to getting sick and recovering more slowly from illnesses or injuries.

Metabolism: Protein has a higher thermic effect than carbohydrates and fats, meaning your body uses more energy to digest and metabolize it. This contributes to a higher resting metabolic rate, which can help with weight management and maintaining lean muscle mass. Additionally, because protein helps build and repair tissues, it plays a key role in your body’s ability to burn calories efficiently and maintain a healthy metabolism.

Cognitive Function: Amino acids, the building blocks of protein, are critical for brain function. They help produce neurotransmitters like dopamine and serotonin, which regulate mood, focus, and memory. Protein-rich diets have been linked to better cognitive performance and may even reduce the risk of cognitive decline as you age. This makes protein not only a physical powerhouse but also a mental one, helping you stay sharp and focused throughout your life.



Protein’s Importance Across All Ages and Stages of Life

Whether you’re growing, maintaining, or aging, protein remains a fundamental part of your health at every stage of life.

Children and Adolescents: During periods of growth, the body’s demand for protein is higher to support the rapid development of muscles, bones, and organs.

Adults: For adults, protein is essential for preserving muscle mass, maintaining bone density, and supporting metabolic health.

Older Adults: As we age, the body’s ability to process protein diminishes, and the risk of muscle loss, known as sarcopenia, increases. Higher protein intake becomes crucial to counteract this loss and maintain mobility and independence.

No matter where you are in life, protein is the fuel that helps you stay strong, healthy, and resilient.

Protein and Longevity: How Protein Helps You Age Gracefully

How Protein Slows Muscle Loss and Preserves Strength Over Time

Aging gracefully isn’t just about looking good—it’s about staying strong, mobile, and independent as the years go by. One of the biggest challenges we face as we age is muscle loss, known as sarcopenia. Starting as early as your 30s, muscle mass naturally begins to decline at a rate of about 3-5% per decade. This rate accelerates after age 60, leading to noticeable decreases in strength and muscle function. Without intervention, by the time we reach our 70s, we can lose as much as 30-50% of muscle mass. This loss of muscle affects more than just physical strength; it also impacts your metabolism, balance, and overall health.

Protein intake plays a pivotal role in slowing the progression of sarcopenia. It provides the essential amino acids that your muscles need to repair and grow. Several studies suggest that older adults benefit from higher protein intake—at least 1.2-1.5 grams per kilogram of body weight per day—to help mitigate muscle loss and preserve strength. In fact, research published in the Journal of Nutrition, Health, and Aging supports the idea that higher protein consumption in older adults can help maintain muscle mass and improve physical performance.

Interestingly, the timing of protein intake is also important. Consuming protein throughout the day, rather than in one large meal, has been shown to be more effective for muscle protein synthesis. 

Moreover, certain types of protein, particularly those rich in the amino acid leucine (found in higher concentrations in animal proteins like whey, eggs, and meat), are more effective at stimulating muscle protein synthesis. However, plant-based proteins like soy, pea, and quinoa can still be effective, especially when consumed in larger amounts or combined to ensure a complete amino acid profile.

Protein’s Role During Menopause: Supporting Women’s Health Through Life’s Changes

For women, the transition into menopause brings a variety of physiological changes that can affect muscle mass, bone density, metabolism, and even mood. As estrogen levels decline, women experience an accelerated loss of bone density, increasing the risk of osteoporosis. Estrogen is known to help maintain bone mineral density, and after menopause, women are particularly vulnerable to fractures. 

Menopause also impacts muscle mass and fat distribution. The loss of estrogen has been linked to an increase in abdominal fat and a decrease in lean body mass, which can slow metabolism and make weight management more challenging. Protein can help counteract these effects by preserving muscle mass and promoting fat loss.

In addition to supporting muscle and bone health, protein is also important for collagen production. Collagen, the most abundant protein in the body, contributes to the elasticity of skin, the strength of bones, and the flexibility of joints. As collagen production declines with age, consuming sufficient protein—along with vitamin C, which helps synthesize collagen—can help maintain healthy skin and joints.


Why Protein Is Essential for Long-Term Cognitive Health and Vitality

Protein is not just about building muscles and maintaining bone health; it also plays a critical role in protecting the brain and cognitive function as we age. The amino acids found in protein are essential for the production of neurotransmitters—chemical messengers in the brain that regulate mood, memory, and focus. For instance, serotonin, a neurotransmitter that contributes to feelings of well-being and happiness, is synthesized from tryptophan, an amino acid found in protein-rich foods.

Low protein intake has been linked to cognitive decline and mood disorders in older adults. A study published in The American Journal of Clinical Nutrition found that older adults with higher protein intake had better cognitive performance and a lower risk of cognitive decline. The research suggests that adequate protein intake supports the brain’s ability to repair itself, enhances neuroplasticity (the brain’s ability to form new connections), and protects against neurodegenerative diseases like Alzheimer’s.

Protein also plays a role in maintaining the integrity of the blood-brain barrier, which acts as a protective shield between the brain and potentially harmful substances in the bloodstream. As we age, the blood-brain barrier can weaken, increasing the risk of cognitive impairment. By ensuring that the body has enough protein, we help preserve the health of this barrier, protecting the brain from inflammation and oxidative stress.


Challenges of Getting Enough Protein and How Much You Really Need

Why 100g of Meat Doesn’t Equal 100g of Protein: Understanding Protein Density

When trying to hit your daily protein goals, it’s crucial to understand that not all foods contain as much protein as one might think. For example:

100g of cooked chicken breast provides about 31 grams of protein.
100g of cooked beef provides around 25-26 grams of protein, depending on the cut and fat content.
100g of cooked salmon provides around 25 grams of protein.
100g of cooked lentils offers approximately 9 grams of protein.
100g of cooked quinoa contains about 4 grams of protein.
100g of cooked turkey breast provides about 29 grams of protein.
100g of cooked pork loin offers approximately 27 grams of protein.
100g of cooked tuna contains around 30 grams of protein.
100g of cooked shrimp provides around 24 grams of protein.
100g of cooked tofu delivers about 8 grams of protein.
100g of cooked edamame contains approximately 11 grams of protein.
100g of Greek yogurt (non-fat, plain) provides around 10 grams of protein.
100g of cooked chickpeas offers 19 grams of protein.
100g of cottage cheese (low-fat) contains about 11 grams of protein.
100g of almonds provides 21 grams of protein.

Let’s break this down into typical meal portions. If you have a 150g serving of cooked chicken breast, you’ll get about 46 grams of protein. Meanwhile, a 150g serving of cooked beef would give you around 38-39 grams of protein, while the same portion of lentils would provide about 13.5 grams of protein. This makes it clear that plant-based eaters may need to consume larger portions or combine different protein sources to meet their needs.

Common Pitfalls: Foods We Think Are High in Protein (But Aren’t)

Another challenge in getting enough protein lies in the foods that we think are high in protein but actually fall short. Take nuts and seeds, for example—they’re often touted as protein powerhouses, but in reality, they are more concentrated in fats than protein. A 28-gram serving of almonds contains only 6 grams of protein, while delivering 14 grams of fat. While they’re nutritious and beneficial for your diet, relying on nuts alone to meet your protein goals can be misleading.

Other foods often marketed as high-protein options, like certain granola bars or cereals, may provide only a small amount of protein compared to their calorie content, sugar, and carbs. For example, some popular granola bars contain 2-5 grams of protein per bar, but pack in upwards of 15-20 grams of sugar. This makes it essential to check labels carefully when selecting snacks or meal replacements to ensure you’re prioritizing foods with substantial protein content.

Additionally, plant-based protein alternatives, like some meat substitutes, may not always provide complete proteins. While these products can be rich in protein, it’s crucial to ensure they deliver all essential amino acids, which are necessary for muscle repair and immune function. Combining different plant proteins (such as rice and beans) can help create a more complete amino acid profile.

Daily Protein Requirements for Men, Women, and Older Adults

So, how much protein do you really need each day? The answer depends on several factors, including age, gender, and activity level. The Recommended Dietary Allowance (RDA) for protein is 0.8 grams per kilogram of body weight per day for the average adult. This amount is sufficient to meet basic needs and prevent deficiency, but it may not be optimal for maintaining muscle mass and overall health, particularly as you age.

Here’s a breakdown of protein requirements for different demographics:

 • Sedentary Adult Woman - 60 kg: Needs around 48 grams of protein per day (based on the RDA).
 • Sedentary Adult Man - 75 kg: Needs around 60 grams of protein per day (based on the RDA).

However, for active individuals and older adults, these numbers should be higher to support muscle maintenance and recovery. Studies show that older adults, in particular, should aim for 1.2 to 1.5 grams of protein per kilogram of body weight to counteract the effects of sarcopenia and help maintain strength and function.

 • Active Adult Woman - 60 kg : Should aim for 72-90 grams of protein per day.
 • Active Adult Man - 75 kg : Should aim for 90-120 grams of protein per day.
 • Older Adult Woman - 60 kg : Should aim for 72-90 grams of protein per day to support muscle health and prevent age-related decline.
 • Older Adult Man - 75 kg : Should aim for 90-112 grams of protein per day.

For those engaging in regular exercise, particularly strength training or endurance activities, protein needs can increase further to support muscle repair and recovery.

Adjusting Protein Intake Based on Activity Level: Sedentary vs. Active Lifestyles

Your activity level plays a significant role in determining how much protein you need. If you’re sedentary, your body requires less protein for tissue repair and muscle maintenance, as you’re not putting your muscles under as much strain. However, for active individuals, particularly those involved in resistance training or endurance sports, higher protein intake is essential to repair muscles and support growth.

For sedentary individuals, meeting the RDA of 0.8 grams per kilogram of body weight is generally sufficient to prevent protein deficiency. However, consuming slightly more—around 1.0-1.4 grams per kilogram—can help maintain muscle mass and metabolic health as you age, even without vigorous exercise.

On the other hand, active individuals require more protein to support muscle repair and recovery after workouts. Those involved in regular strength training or endurance sports are advised to consume anywhere between 1.6-2.2 grams per kilogram of body weight depending on the intensity and duration of their exercise routine. For example, an active woman weighing 60 kg (132 lbs) who engages in strength training may benefit from 90-120 grams of protein per day.

Interestingly, protein intake post-exercise is also critical for muscle recovery. Studies have shown that consuming 20-30 grams of high-quality protein within 30 minutes to 2 hours after exercise can optimize muscle protein synthesis and support recovery. This is often why protein shakes and bars are popular post-workout snacks—they deliver a concentrated dose of protein at the most critical time for muscle repair.

How Protein Needs Change as You Age

As you age, your body’s efficiency in processing protein decreases, so increasing your protein intake becomes vital. Here’s an example of how an older adult’s meals might look if aiming for 1.2 grams of protein per kilogram of body weight (84 grams for a 70 kg adult).

 • Breakfast: 3 scrambled eggs (18g of protein) with spinach and cheese (4g of protein)
 • Lunch: Tuna salad sandwich on whole wheat bread (28g of protein)
 • Dinner: Roast chicken with sweet potatoes and steamed broccoli (34g of protein)

This simple meal plan shows how easily protein can be incorporated into daily routines, ensuring that older adults meet their increased protein needs.

After the age of 50, maintaining muscle mass becomes a greater challenge, and protein requirements increase accordingly. For adults over 65, consuming at least 1.2 grams of protein per kilogram of body weight is recommended to help combat the effects of aging on muscle and bone health. Some studies even suggest that older adults may benefit from 1.5 grams per kilogram to optimize muscle protein synthesis and preserve physical function.

A practical approach to managing this increased need is to prioritize high-quality protein sources—such as lean meats, dairy, fish, and eggs—while also incorporating protein-rich snacks throughout the day. This ensures that older adults can meet their protein goals without feeling the need to drastically change their eating habits.




How Protein Supports Healthy Weight Management and Metabolism

One of protein’s most underrated benefits is its ability to help with weight management. Protein is more satiating than carbohydrates or fats, which means it keeps you feeling fuller for longer. This is due to its impact on ghrelin, a hormone that regulates hunger, and peptide YY, a hormone that makes you feel full. Including more protein in your diet can help reduce cravings, prevent overeating, and stabilize blood sugar levels—making it an essential ally for anyone trying to manage their weight.

Here’s something many people don’t know: protein also has a high thermic effect of food (TEF), which means your body burns more calories digesting and metabolizing protein than it does with fats or carbs. In fact, the TEF for protein can be as high as 20-30%, compared to 5-10% for carbs and 0-3% for fats. This means that simply increasing your protein intake can slightly boost your metabolism and help you burn more calories throughout the day.

Example: If you consume a meal with 100 calories from protein, your body will use about 20-30 calories just to process and digest that protein, making it a more efficient choice for those looking to manage or lose weight.

Benefits for Skin, Hair, Nails, and Joint Health

Protein is not only important for your internal organs and muscles—it’s also crucial for your skin, hair, and nails. Collagen, the most abundant protein in your body, is what gives your skin its elasticity, strength, and structure. As you age, collagen production decreases, leading to wrinkles, sagging skin, and weakened joints. Consuming enough protein, particularly collagen-rich sources like bone broth, chicken, fish, and eggs, can help replenish collagen levels and support skin health.

Additionally, keratin, a type of protein, is the primary structural component of your hair and nails. A diet low in protein can result in brittle nails and hair that is weak, prone to breakage, or thinning. Ensuring you get adequate protein helps maintain strong, healthy hair and nails.

Example: Adding collagen peptides to your morning coffee or smoothie is a convenient way to support healthy skin, hair, and nails. Foods rich in vitamins that support collagen production, such as vitamin C (found in citrus fruits) and zinc (found in nuts and seeds), can further enhance these benefits.

Protein also plays a vital role in joint health. As collagen production diminishes with age, joints become stiffer and more prone to injury. Ensuring adequate intake of protein, along with key nutrients like vitamin C, can help protect your joints and reduce the risk of osteoarthritis.

Protein for Cognitive Function and Mental Clarity

Protein is just as important for your brain as it is for your muscles. Amino acids, which are the building blocks of protein, are critical for the production of neurotransmitters—chemicals in the brain that regulate mood, focus, and cognition. For example, tryptophan, an amino acid found in high-protein foods like turkey, eggs, and nuts, is a precursor to serotonin, the neurotransmitter that promotes feelings of happiness and well-being.

Low protein intake can lead to a decrease in the production of neurotransmitters like serotonin and dopamine, which may result in mood swings, depression, and difficulty concentrating. Additionally, research has shown that individuals who consume adequate amounts of protein tend to have better memory, improved focus, and a lower risk of cognitive decline as they age.

For older adults, protein can be particularly important in protecting against neurodegenerative diseases like Alzheimer’s. A study published in the Journal of Alzheimer’s Disease found that higher protein intake was associated with better cognitive function in older adults, potentially due to protein’s role in reducing inflammation and supporting brain repair processes.

Example: Including a variety of high-protein foods, such as lean meats, eggs, legumes, and nuts, throughout the day can help maintain optimal brain function, especially during periods of stress or aging. Incorporating foods like salmon and walnuts, which are rich in omega-3 fatty acids, can further enhance cognitive health.

Best Sources of Protein and How to Incorporate It into Your Daily Routine

Scandinavians have long embraced a diet that is naturally rich in high-quality, whole food sources of protein. Fish, lean meats, dairy, and plant-based ingredients like rye and legumes are staples of Nordic cuisine that contribute to the region’s well-known health and longevity. In today’s fast-paced world, however, it’s not always easy to consistently consume enough protein, which is why supplementing with modern protein powders and bars is becoming increasingly popular.

Animal-Based Proteins: Meat, Fish, Eggs, and Dairy

The traditional Scandinavian diet offers an abundance of animal-based protein sources that support muscle health, energy, and overall wellness. Here’s a closer look at some protein-packed staples:

 • Salmon: A cornerstone of the Scandinavian diet, salmon is not only rich in protein but also provides heart-healthy omega-3 fatty acids. 100 grams of cooked salmon delivers about 25 grams of protein. Omega-3s are particularly important for reducing inflammation, improving brain health, and supporting cardiovascular function. This is why salmon is often a go-to protein source for both athletes and those focused on longevity.
 • Herring & Mackerel: These smaller, oily fish are frequently found on Scandinavian dinner tables and are packed with protein and omega-3s. 100 grams of herring provides about 18 grams of protein. Herring is often pickled or smoked and paired with rye bread, a nutrient-dense grain that complements its protein content.
 • Lean Beef and Pork: Meat, while less central than fish, is still a key protein source in Scandinavian cuisine. 100 grams of cooked lean beef provides around 25 grams of protein, while pork tenderloin offers a slightly higher 27 grams of protein per 100 grams. These meats are often prepared simply, grilled or roasted, to retain their natural flavors and nutrients.
 • Eggs: Universally loved and extremely versatile, eggs are a quick and convenient source of protein. One large egg provides around 6 grams of protein. In Sweden, eggs are often served boiled or scrambled, alongside smoked salmon or rye crispbread, combining multiple sources of protein in one meal.

Example Meal: A classic Scandinavian breakfast might include two boiled eggs (12 grams of protein), 50 grams of smoked salmon (12 grams of protein), and a slice of rye bread (3 grams of protein), totaling 27 grams of protein to start the day.

 • Dairy: Kvarg and Västerbotten Cheese: Dairy products like Kvarg, a high-protein Swedish dairy product similar to quark, are packed with protein. 100 grams of Kvarg delivers around 10 grams of protein while being low in fat. Swedish cheeses like Västerbotten, known for their rich, savory flavor, provide around 22 grams per 100grams.

Example Snack: A bowl of Kvarg with a handful of nuts (6 grams of protein) and a drizzle of Swedish honey not only satisfies hunger but also adds 16 grams of protein to your daily intake.

Plant-Based Proteins: Beans, Lentils, Tofu, and Quinoa

Although the traditional Scandinavian diet is rich in animal-based proteins, plant-based options are becoming increasingly popular, especially among those seeking to diversify their diet or follow vegetarian or vegan lifestyles. Here are some examples of plant-based protein sources that are easy to incorporate into your meals:

 • Lentils: Lentils are nutrient powerhouses, providing both protein and fiber. 100 grams of cooked lentils offers 9 grams of protein, along with essential minerals like iron and magnesium. Lentils are commonly used in soups, stews, and salads throughout Scandinavia.
 • Chickpeas: Another excellent plant-based protein, 100 grams of cooked chickpeas contains 19 grams of protein. Chickpeas can be mashed into spreads like hummus, tossed into salads, or baked into falafel.
 • Tofu: A popular plant-based protein, tofu offers 8 grams of protein per 100 grams. It’s highly adaptable and can take on the flavors of Scandinavian spices like dill, cardamom, and caraway, making it a versatile addition to any meal.
 • Quinoa: Known as a complete protein, quinoa provides 4 grams of protein per 100 grams of cooked grains. It’s perfect for pairing with beans or vegetables to create a protein-rich plant-based meal.

Example Meal: A plant-based Scandinavian-inspired lunch might include a salad made from 100 grams of cooked lentils (9 grams of protein), tossed with 50 grams of quinoa (2 grams of protein), and garnished with fresh vegetables. Adding a portion of hummus (5 grams of protein per 50 grams) brings the total protein content of this meal to 16 grams.

Supplements: Protein Powders, Bars, and More

Even with a balanced diet rich in traditional Scandinavian foods, modern life can make it difficult to consistently consume the right amount of protein, especially if you’re physically active or aiming to maintain muscle mass as you age. That’s why protein supplements, like the ones offered at Swedishness, are an excellent addition to your diet.

 • Whey Protein Powders: Whey protein is derived from dairy and is a complete protein source, providing all essential amino acids. It’s rapidly absorbed, making it ideal for post-workout recovery. One scoop (30 grams) of whey protein powder typically provides around 20-25 grams of protein. Available in delicious flavors like chocolate and vanilla, our protein powders make it easy to boost your intake with a quick shake or smoothie.
Example: Blend one scoop of whey protein powder (25 grams of protein) with a cup of almond milk (1 gram of protein) and a handful of berries for a refreshing, 26-gram protein shake.
 • Vegan Protein Powders: Our plant-based protein powders are made from a blend of pea, quinoa, and other plant proteins, delivering around 20 grams of protein per scoop. Perfect for those on a vegan or vegetarian diet, these powders ensure that you’re getting enough protein without compromising your dietary choices.
Example: Add one scoop of vegan protein powder (20 grams of protein) to your morning oats for a quick boost, turning a modest breakfast into a 24-gram protein meal.
 • Protein Bars: For those who need a quick, convenient protein source on the go, our protein bars are packed with 15-20 grams of protein per bar. Available in Scandinavian-inspired flavors like lingonberry or chocolate oat, these bars are perfect for curbing hunger and providing sustained energy throughout the day.


Natural Protein Sources vs. Supplements: What’s the Difference?

When it comes to meeting your daily protein needs, there’s an important distinction between getting protein from natural sources versus supplements. Here are the key differences:

Natural Protein Sources:

 • Nutrient Density: Whole foods like fish, eggs, and legumes provide not just protein, but also a range of other important nutrients such as vitamins, minerals, antioxidants, and healthy fats. For example, salmon provides omega-3 fatty acids, which are essential for heart and brain health, while lentils offer fiber and iron alongside protein.
 • Complete Nutrition: Many natural protein sources contain a complete profile of amino acids. Animal-based proteins like fish, eggs, and dairy are complete proteins, meaning they contain all nine essential amino acids your body needs to function properly.
 • Satisfaction and Satiety: Whole foods are often more filling and satisfying than supplements because they contain fiber, water, and healthy fats, which contribute to a feeling of fullness and help regulate appetite.


Protein Supplements:

 • Convenience: Supplements offer a quick and easy way to increase your protein intake without having to prepare an entire meal. They are especially useful for people with busy schedules or those who struggle to meet their protein needs through food alone. For instance, a protein shake takes just a minute to prepare but can deliver 20-25 grams of protein in one go.
 • Targeted Protein Boost: Supplements allow you to easily control your protein intake, especially if you have specific goals like muscle building or recovery after workouts. Whey protein, for example, is rapidly absorbed by the body, making it an ideal post-exercise choice.
 • Low Calorie and Low Fat Options: Many protein supplements are designed to provide a high protein content with relatively low calories, fat, and carbohydrates. This can be particularly beneficial for those aiming to increase protein intake while managing their calorie consumption.

Conclusion: 7 Key Takeaways for Boosting Your Protein Intake and Achieving Lasting Health

 1. Protein is Essential for Everyone, Not Just Athletes
 • Protein is crucial for muscle repair, bone health, metabolism, immune function, and even brain health. Whether you’re young or old, active or sedentary, your body needs protein every day.

 • Example: Even a sedentary adult woman weighing 60 kg should aim for at least 48 grams of protein per day, which could be met with a combination of meals like scrambled eggs for breakfast (12 grams), grilled chicken at lunch (31 grams), and a snack of Kvarg (5 grams).

 2. Scandinavian Foods Are Naturally Protein-Rich
 • The traditional Scandinavian diet is abundant in natural protein sources like fish, dairy, and eggs, all of which provide essential nutrients beyond protein.
 • Example: A classic Scandinavian dinner of 100 grams of grilled salmon (25 grams of protein) paired with steamed vegetables and a side of rye bread delivers a balanced, protein-rich meal that supports muscle and heart health.

 3. You Likely Aren’t Getting Enough Protein from Food Alone
 • With busy lifestyles, it’s often difficult to hit your daily protein goals, especially if you’re active or aging. Natural foods, while nutrient-dense, may not always be consumed in the quantities needed to meet higher protein requirements.
 • Example: An active adult man weighing 75 kg needs 90-120 grams of protein per day. Even with a high-protein diet of eggs, fish, and dairy, he may only hit 70-80 grams through food alone, making supplementation useful.

 4. Supplements Bridge the Gap Between Meals and Protein Needs
 • Protein powders and bars are an effective and convenient way to boost your protein intake, particularly when natural food sources fall short.
 • Example: After a workout, drinking a protein shake with 25 grams of protein ensures that your muscles receive the nutrients they need to recover, even if your next meal is hours away.

 5. Balance Your Protein Intake Throughout the Day
 • Distribute protein evenly across meals to maximize muscle synthesis and overall health. Consuming all your protein in one meal isn’t as effective as spreading it throughout the day.
 • Example: A balanced daily intake might include 15 grams of protein at breakfast (from eggs and Kvarg), 30 grams at lunch (from grilled chicken and quinoa), and 25 grams at dinner (from a portion of salmon and vegetables).

 6. Plant-Based Proteins Are Great, But You Need Variety
 • While plant-based proteins are an excellent source of nutrition, they often lack one or more essential amino acids. Combining different plant proteins ensures you get a complete amino acid profile.
 • Example: Pairing lentils (9 grams of protein per 100 grams) with quinoa (4 grams of protein per 100 grams) creates a complete protein meal that supports muscle repair and overall health.

 7. Protein Is Critical for Aging Well
 • As we age, muscle mass naturally declines, which can lead to frailty and loss of independence. Increasing protein intake can help preserve muscle, bone density, and even cognitive function.
 • Example: Older adults should aim for 1.2-1.5 grams of protein per kilogram of body weight. For a 70 kg older adult, this means consuming 84-105 grams of protein per day, which can be supported with meals like Kvarg, grilled fish, and a protein supplement if needed.