At Swedishness, we don’t mess around with ordinary. If it’s not extraordinary, it’s not for us.

That’s why we’re pumped-up-kicks to bring you Guldkula Premier Cru Brut, a Swedish champagne brand that knows how to keep it cool—literally and figuratively. Handpicked by the champagne legend-guru Richard Juhlin himself, this bottle isn’t about saving it for some “special occasion.” It’s about making every damn day a special occasion.

COLD: Guldkula comes from the heart of Swedish coolness—both in attitude and temperature. You want cold champagne? This brand gets it. Guldkula Premier Cru brings that crisp, icy vibe right to your glass—or straight from the bottle if you’re feeling rebellious.

DRY: We like our champagne like we like our humor—dry. This Brut hits that perfect balance: sharp, refreshing, and not weighed down by any sweetness nonsense. Handpicked by Herr Juhlin, the godfather of all things bubbly, this champagne brings sophistication with a serious edge.

FREE: Okay, not literally free—let’s not get carried away. But it’s damn good value. At Swedishness, we know there are not free lunches and that lunch is for wimps anyway...We believe life’s too short to only drink champagne when the stars align, or win presents itself. This is the bottle you grab when you’re celebrating making it through Monday, or just because it’s a random Tuesday night and you’re still standing. Or it's Wednesday and you are stuck in the middle of the week...

So, pop a bottle of Guldkula Premier Cru, like it was a bottle of Sparkling water. Make a toast to the unscripted, the mundane, the everyday, and the totally extraordinary fact that you are alive.

And remember, if it’s not cold, dry, and damn near free, it’s not worth your time.

What Sets Guldkula Premier Cru Apart?

In a world overflowing with bubbly options, Guldkula Premier Cru stands out as a rebellious nod to the true art of winemaking. What makes this champagne exceptional is its Premier Cru designation—a badge of honor only given to wines made from grapes grown in the top 12% of vineyards in the Champagne region. These select vineyards boast a unique terroir, where the magic of soil, climate, and craftsmanship come together to create something that’s not just good, but unforgettable.

The Magic in the Blend

Guldkula Premier Cru is all about balance—mixing the finesse of Chardonnay with the boldness of Pinot Noir. This blend strikes the perfect harmony between elegance, complexity, and freshness. The result? A luminous golden hue that catches the eye and a delicate, persistent effervescence that holds your attention. Before it even hits your lips, the aromas of citrus, crisp green apple, and freshly baked brioche are already doing the hard work, tempting you to take that first sip.

A Journey of Flavors

But the real magic happens on the palate. Guldkula Premier Cru doesn’t just dance on your tongue; it throws a full-blown party. A lively burst of zesty lemon and lime hits first, followed by the subtle sweetness of ripe pear and peach that rounds things out. Then, just when you think it’s over, notes of toasted almonds and a whisper of honey sneak in, adding layers of depth and warmth. The finish? Long, clean, and mineral-driven—an unmistakable nod to the chalky soils of the Champagne region that leaves you wanting more.

Champlicity: The Art of Keeping It Real

What truly sets Guldkula Premier Cru apart is its unapologetic simplicity—what we like to call Champlicity. No fuss, no frills, just damn good champagne. It’s about stripping away the pretense and letting the wine speak for itself. So, whether you’re toasting to a small win or just making it through another Wednesday, Guldkula Premier Cru brings the bubbles without the BS.

When it comes to Champagne, Richard Juhlin isn’t just a big deal—he’s the deal. The world’s top Champagne expert, this guy doesn’t just taste bubbles; he lives them. And when Juhlin gives a thumbs up to Guldkula Premier Cru, you know you’re dealing with something special.

From Jumpalärare to Champagne Jedi

Juhlin didn’t start off as the Champagne king. He was a sports teacher (yeah, a Jumpalärare) from Sweden until a trip to France in the ’80s flipped his world upside down. One sip of vintage Champagne, and BAM—he was hooked. He’s now tasted over 13,000 Champagnes (not a typo), written the Champagne bible (“A Scent of Champagne”), and basically owns the title of Champagne Jedi Master.

More Than Just a Snob with a Glass

Juhlin doesn’t just sip and spit—he’s built a whole Champagne community with the Champagne Club, where rookies and connoisseurs alike come together for tastings, tours, and the best damn wine chat you’ve ever had. It’s Champagne for the people, not just for the sommeliers.

Why Guldkula? Because Juhlin Says So

Juhlin doesn’t slap his name on just anything. His pick of Guldkula Premier Cru is a nod to its killer balance, elegance, and sheer drinkability. If it’s good enough for the guy who’s tasted it all, it’s definitely good enough for your next “just because” celebration.

Champagne is more than a drink—it’s a declaration of never being boring.

Isn’t champagne the ultimate symbol of living life extraordinarily, where every pop of the cork is like a spark of lightning setting the night on fire? For the bold, the lovers, and the rule-breakers, champagne isn’t reserved for stuffy occasions; it’s for anyone who knows that the best moments are the ones you make extraordinary—and it’s your responsibility to make it so.

Nothing declares and invites the extraordinary to your life like a toast; it’s a declaration of joy, a chance to say what we’re too shy to express in the everyday, a promise for the future, or an attempt to in a elegant way to try to explain and/or declare our love...” Whatever it is, the toast becomes entwined in the bubbles, carried to the surface with each rising sparkle of champagne, as if every shimmering sip is charged with those words, making them bolder, braver, unforgettable and transforming the toast to bubbles and if we are lucky to memories...

And when it comes to making a statement, nothing does it quite like the coupe glass, famously modeled after Marie Antoinette’s breast (Axel von Fersen swears it the left one...). This bold design choice was a tribute to the queen’s playful spirit and sense of adventure, and it has since become a symbol of defiance against the ordinary. When you raise a coupe, you’re not just lifting a glass—you’re lifting a piece of history, a initiated nod to centuries of love, rebellion, and living life to the fullest.

So, the next time you pop a bottle, skip the flute and go for the coupe. Let the bubbles rise, let the moment linger, and toast to the beauty of the moment.

Because with champagne, every sip is a chance to turn the ordinary into the extraordinary - Make the forgettable to memories. Make your declaration, raise your glass, and let Marie’s coupe remind you to live life wilder, bolder, and never being boring...

For stopping time when we are together - Skål!