In Scandinavia, breakfast is an honoured mealtime and most Scandis tend to make time for it. In our culture it’s not so much a grab and go meal but rather something you look forward to and enjoy. It is after all the most important meal of the day. In the summer, we eat it outside in the morning sun, in the dark winter months, maybe with some lit candles in a cozy kitchen. Taking time in the morning to sit down and enjoy a meal is a way to ease into the day — something we can all benefit from in our hectic lives.
Scandis have many breakfast favourites, such as sandwiches, eggs, cheese, coffee and of course- yoghurt. 

In 1970, Scandinavia was not spoiled by foreign influences in the kitchen and yoghurt was still something exciting and exotic. Many people did not understand what to even do with the yoghurt, because we already had our beloved filmjölk. But when the first fruit yoghurt was launched in Scandinavia in 1971, many took it to heart. This we could work with. This we knew what to do with and it quickly became a Scandinavian breakfast favourite. Fast forward to nowadays and it’s not uncommon to see whole aisles filled with just fruit yoghurt in Scandinavian supermarkets.
Over the years, there have been countless different fruit yoghurts in lots of flavours and different varieties. Some have stayed for several years, others have only stayed for a short time but there are a few key fruit yoghurt players that have been around for a long time and are definitely not going anywhere anytime soon. We have just added a few of them to the shop for you to enjoy.

Who are you having for breakfast?